NG Slot — Ad Performance Report

G

Google Ads

ACTIVE

Spend
$1,363.27

Clicks

4,798

Impressions

299,461

Leads

593

Purchases

12

CTR

1.60%

CPC

$0.28

CPA

$2.25

Campaign	Spend	Clicks	Impr.	Leads	Purchases	CTR	CPC	CPA
[Google] NG Slot iOS Campaign 2026	$1,363.27	4,798	299,461	593	12	1.60%	$0.28	$2.25

M

Meta Ads (NG Slot V2)

ACTIVE

Spend
$89.01

Clicks

440

Impressions

4,972

Reach

3,297

CTR

8.85%

CPC

$0.20

CPM

$17.90

Campaign	Spend	Clicks	Impr.	CTR	CPC
Traffic Campaign \| Punt	$64.63	347	3,658	9.49%	$0.19
Traffic Campaign \| NG Website	$24.38	93	1,314	7.08%	$0.26
Total	$89.01	440	4,972	8.85%	$0.20

!

Platform Status Notes

⛔

Reddit Ads: Disapproved
Reddit ads were disapproved. The campaign ran $0 spend this period. We created a simpler creative without mention of coin purchases and submitted for re-review.

⚠

TikTok Ads: Payment / Account Issue
TikTok ads were not active this period. There was either a card payment issue or the ad account was disapproved without clear specification from TikTok. Currently investigating.

ℹ

Bing / Microsoft Ads: Token Expired
The Bing Ads access token has expired. Performance data for this period is unavailable. Token renewal is needed to restore reporting. Bing spend was increased to $45/day this period.

Δ

Google Ads Changes This Period

⇅

[Google] NG Slot iOS Campaign 2026 campaign status changed

PAUSED → ENABLED
⇅

[Google] NG Slot iOS Campaign 2026 daily budget updated

$1,000.00/day → $100.00/day

Δ

Meta Ads Changes This Period

⇅

Traffic Campaign | Punt daily budget increased

$5.00/day → $20.00/day
⇅

Traffic Campaign | Punt daily budget increased

$20.00/day → $40.00/day
⇅

Traffic Campaign | NG Website daily budget increased

$5.00/day → $10.00/day
+

Traffic Campaign | Punt started delivery (first ad delivery event)
+

Traffic Campaign | NG Website started delivery (first ad delivery event)
+

New campaign created: Traffic Campaign | Punt
+

New campaign created: Traffic Campaign | NG Website
+

New ad set created: NG Slot - Interest Targeting
+

New ad set created: Punt - Interest Targeting
+

New ad created: Punt Creative 1
+

New ad created: Punt Creative 2
+

New ad created: NG Slot Creative 1
+

New ad created: NG Slot Creative 2

✓

Work Completed

META ADS

Created Meta Traffic Campaign for Punt

Scheduled NG Slot Punt Campaign

Created Meta Ad Creatives for Punt

Created New Meta Campaigns on new ad account

GOOGLE ADS

Created new Bing audience campaign since PMax was not launching or spending

Increased Bing spend to $45/day (only platform running for Punt at the time)

Appealed iOS ad disapproval under social-casino policy and coordinated regaining campaign control

CONTENT / CREATIVE

Created UGC video

Created and scheduled social media posts 3x weekly on Melleka App and sent for client approval

Created Vibe Ads

Created Reddit Ads

Created PUNT Bing Ads

Created PUNT TikTok Ads

WEBSITE

Created new website on Lovable (copied language, upgraded design, ensured compliance)

Found domain options for new website, purchased and set up

Set up Vibe pixel on new site

EMAIL MARKETING

Created Email Campaign for Punt

Created 3rd engagement email campaign

CRM / AUTOMATIONS

Created AI Chat Bot on GHL AI Agents

Created new Reddit account dedicated to regular campaigns

Created SnapChat account and traffic campaign for Punt

REPORTING / ANALYTICS

Analyzed the August notification campaigns in Firebase

Ran Reddit ad with simpler creative without mention of purchase of coins